Why you don’t have to feel guilt when you eat my cakes.
When I started selling cakes and bakes I never thought the biggest non-selling brick wall I’d hit would be guilt.
Guilt plays a huge part in the buyers decision whether to make that purchase or not.
So many men and women like to eat healthy, lose weight, keep fit, look good and that is FANTASTIC, but that doesn’t mean you can’t eat my cakes. I’m talking specifically about my cakes here because I know exactly what goes into them.
I’m not here for the big profit hit, or to be the next Mary Berry and be a millionaire (although that would be great I’m not going to lie!) I’m here to make a difference to how you eat treats and desserts, I’m here to give you a taste sensation, I’m here to take you away from the nasty ingredients that many mass produced cakes and bakes have in them, like palm oils, artificial sweeteners, preservatives, propylene glycol, fructose syrups, and trans fats.
I keep my ingredients clean and uncluttered and fresh and homemade. But the guilt isn’t just about being unhealthy, guilt also raises its head in the form of enjoyment.
Enjoyment, pleasure, and happiness when eating is a bit of a taboo subject, we often don’t express our pleasure in eating something that tastes delicious and is seen as a treat, we eat it in secret or quickly so no-one sees us…scared that someone may judge us for making a wrong food choice or in case someone wants to take it away.
This has to be stopped!
Maybe it’s because I’m a Taurean and food is my best friend, this is why I cannot let guilt ruin your enjoyment of a cake that has been made by me, you’re killing my best friend!
As a baker, days and weeks go into planning a new bake, reading recipe books, combining recipes, trial bakes, sourcing ingredients, learning new methods, purchasing the right equipment, listening to peoples feedback and wants, planning presentation and making sure it hits the taste spot.
I do this so that you can enjoy your treat GUILT FREE.
Know that all the effort I have and love and passion are poured into your bakes, know that each and every box I deliver I do it with pride and care and commitment. So eat that cake with pride, get out your best plates and dessert forks and make that cupcake the queen of your table. Know that all the ingredients when eaten sensibly will not harm your beautiful bodies.
Love yourself, love your food and don’t feel guilty.